Marketing Your Company in 2017
The most important thing you can do to increase sales for your business is marketing. The best way to do this in 2017 is online. The majority of consumers in this day and age search for companies online primarily through search engines and social media. They also look for easy to use company websites in order to determine if your company is worth doing business with.
Search Engine Optimization is one of the most helpful tools you can use to get more visits to your website and social media pages. One of the most successful SEO is Google Adwords. The best part about Google Adwords is the amount of customization it offers. You can make a list of keywords that potential customers may search for on Google. That list then determines when your ad and/or website appears on Google for consumers. You can also make a list of negative keywords to make sure your ad does not pop up when people search for those blocked words. Google Adwords is not free, however it is a very important tool for every company now due to how many potential consumers use this search engine. If your company is showing up on the second page of a Google search result, you are very unlikely to get any attention from people searching for companies similar to your own.
Social media is probably the most important tool for marketing in 2017. Your business needs a Facebook, LinkedIn, Youtube, Instagram, Yelp, Twitter etc account depending on your company’s target audience. Facebook, LinkedIn, Youtube, and Instagram are the most popular social media outlets for the Machine Tool industry. You want to draw in a large audience of your target market on these sites and keep them interested with engaging posts. See Precision Service MTR’s social media pages (Facebook, LinkedIn, Youtube, and Instagram) to see the best ways to run a successful social media account on these various platforms. Writing blog posts and sharing them on your social media pages is also a good way to keep people interested in your company.
Once people see your social media accounts, or your ads on Google the most logical step for is to check out your website. They will be looking for three main things
Is your website easy to navigate?
Your website is the real first impression a customer will have of your business. Making sure that it has this important criteria is an absolute must in generating new business.
What services/products do you offer
Make sure your site has an easy to find list of your products and services. A good tip would be to have a simplified bullet point list of all of these items and then links on that page that customers can click on to learn more about that specific product or service.
How can you be contacted?
Putting a contact button or phone number on the top and bottom of every page of your website may seem like overkill, but the easier it is for customers to contact you, the more likely they will do business with you.
An example of a good website is www.precisionservicemtr.com It follows all of the above criteria and generates a lot of new clientele.
These simple tips and tricks can really take your business to the next level and generate more customers than you would believe. It is so important in 2017 to make sure you have an amazing online presence. Marketing is currently all about changing and adapting with all the new technology and social media sites. If you can stay ahead of the curve, your company is sure to succeed.
If you are a machine tool shop who is interested in advice with your website or social media pages? Contact us at 630-628-9900 and ask for Brooke or Kevin Jr.